UI Design Manual

University Identity Design Manual

UI is short for university identity, which refers to the university's brand—its unique strengths and principles—as well as how the brand should be communicated to internal and external communities. Please follow the guidelines stated below for the precise use of the logomark and logotype, when used consistently with other visible elements of university identity such as typography and color palettes. 

1. Introduction to the Kyushu University Visual Identity
   1  What is University Identity?
   2  University Idenity & Affiliated Identities
   3  Why is Visual Identity Important?

2. Basic Elements of University Identity
   1  Logomark
   2  Logotype
   3  Color Palette
   4  Use of Color Palette with Logomark
   5  Use of Logomark & Logotype
       1) Vertically stacked
       2) Horizontal
   6  Identity System of Logomark
   7  Overview of Basic Compositions & Uses
   8  Typefaces
   9  Allowed Uses of Logomark
   10  Logotype Substitutes Prohibited
   11  Improper Use of the Logo

3. Use of Basic Elements
   1  Clearance Area
   2  Logomark Sizing
   3  Logomark Background
   4  Affiliated Identities
   5  Affiliated Identities [Standard Specifications]
   6  Affiliated Identities [Unique Logomark]
   7  A Note on Online Use

4. Application
   1  Envelope
   2  Letterhead
   3  Business Card
   4  Standard Publications

• University Identity Design Manual Full ver.
• Application of permission to use Kyushu U logomark (Japanese only)