What Is University Identity?

　UI is short for university identity, which refers to the university's brand—its unique strengths and principles—as well as how the brand should be communicated to internal and external communities. As academic competition increases amid declining birth rates and increasing availability to information, proper management of the Kyushu University brand is essential for the university to communicate its unique excellence.

　Private corporations are keenly aware of the need to differentiate themselves from other companies and build a distinct brand identity as part of their corporate strategy, which is known as corporate identity. Corporations state their corporate identities to clearly assert their societal roles and individuality and improve their social standing and public image, which they use as a base to establish and grow their brand and gain an advantage over competitors.

　Having realized the importance of university identity, universities have adopted this corporate methodology to proactively communicate with both internal and external stakeholders and increase the power of their brands. A university’s mission and culture is not something visible. Precise use of the logomark and logotype, when used consistently with other visible elements of university identity such as typography and color palettes, represent Kyushu University’s mission and projects a consistent image of the range of diverse information that the university generates.